Arati 

Arati is the brand of Liliana Morales, a life-style coach who uses her wide experience in hatha-yoga to help people find healthier life-style choices, offering yoga and cooking classes, enviromentally-friendly house-cleaning products, essential oils and gemstones handcrafts.  

I was responsible for the creation of the visual identity and the brand construction, where my main challenge was to create a brand that represented the idea of kindness to oneself through choosing healthier life styles. For this, I worked with the idea of brightness and light, borrowing ideas from the hindi concept of Arti. In this sense I created a logo on ink, taking inspiration on its fluid, watery quality, representing the values that Liliana Morales and her brand wanted to portray. 

print

packaging

branding